CoinsAQ summary · neutral
FIFA’s unpopular hydration breaks are a billion-dollar ad play, and crypto is quietly embedded in the strategy
What happened
Arsene Wenger promises a post-tournament review of the controversial stoppages while FIFA Collect runs on Avalanche and broadcasters rake in massive revenue. FIFA’s Chief of Global Football Development, Arsene Wenger, acknowledged on July 18 that the mandatory hydration breaks.
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